—whether it’s booking that dream getaway or saying yes to a splurge, when your business runs on a smart strategy, you gain choices—and choices create freedom.
BRAND DESIGNER BLUEPRINT
You’re searching for your next design client… but what you really want is FREEDOM.
You want the Freedom to choose your own path—and design a life that lights you up.
I'M IN! LET'S DO THIS →The Freedom to Choose...
01
When To Leave Your 9-5
—because your design business is bringing in high-value clients who respect your creativity, expertise, and your time. No more undervaluing your skills.
02
How Much You Earn
—not just today, but twenty years from now. No salary caps, no waiting for a raise. You control your income, pricing, and financial future. You control your value and worth.
03
When It's Time to Scale
It's time to...
Build the creative business you were meant for—with a seamless process that unlocks higher income, aligned clients, and the freedom-filled lifestyle you deserve.
LET'S DO THIS! →
No more chasing unaligned clients, undercharging, or feeling overwhelmed by scattered workflows. Just Imagine…
Building a business that runs smoothly, attracts dream clients effortlessly, and gives you the freedom to focus on work that lights you up—all while providing the stability and growth you deserve.
LET'S DO THIS →01
Total Freedom
Work when, where, and how you want. No more feeling chained to your laptop or letting clients dictate your schedule. Whether it’s a slow morning, an early Friday, or a month-long trip, your business fits your life—not the other way around.
02
Effortless Flow
No more chaos, last-minute projects, or chasing clients who don’t see your value. With clear systems, aligned projects, and effortless marketing, your business feels light—something you love, not something you just survive.
03
Own Your Worth
The stress of “where’s my next client coming from?” is gone. With a steady flow of high-value inquiries, you know exactly how to scale and sustain your income. No more feast or famine—just stability, confidence, and growth.
Sounds Like a Dream? But...
Your design studio feels stuck with low-paying leads, unpredictable income, and marketing that isn’t working. Without a clear plan, building a business that supports your lifestyle feels overwhelming.
Maybe you’ve tried before, but that means you’re stuck in the same cycle:
- The clients who want endless revisions and “just a logo” won’t give you the financial freedom (or the summer trips) you’re dreaming of.
- You know your own business growth is on the back burner—because client work (and paying the bills) always comes first.
- Those one-off brochures and rushed design requests from your go-to corporate client are keeping you busy, but they’re also keeping you stuck—putting a cap on your income, creativity, and your design skills.
- And let’s be real—trying to “get more clients” by throwing up Reels without a strategy? It’s just feeding the comparison trap, leaving you with more doubt, more frustration, and less actual business growth.
Here's the truth
Building your business doesn't have to be this difficult
You don’t have to overwork, undercharge, or stay stuck in the freelancer hustle. There’s a better way to build your business—one that’s streamlined, profitable, and supports the life you’ve been dreaming of. With the right tools, strategies, and systems, you can take control of your business and finally unlock the freedom, flexibility, and financial success you deserve.
TELL ME MORE →
Introducing
Brand Designer Blueprint
A 4-week step-by-step program for designers ready to build a profitable, sustainable business that attracts dream clients, raises rates with confidence, and scales effortlessly for long-term success.
WHAT DOES THIS COURSE COVER? →Proven Roadmap
Follow a clear, actionable framework to confidently price, market, and scale your business. This roadmap takes the guesswork out of growing your business.
Weekly Q&A Calls
Get personalized support and guidance during our weekly calls, where we’ll tackle your biggest challenges, refine your strategies, and keep you on track to success.
Private Community
Join a network of like-minded designers in our exclusive Slack group. Share ideas, ask questions, and celebrate wins with a growth-focused community.
Done-for-You Tools
Access a full suite of ready-to-use templates, workflows, and resources to streamline every aspect of your business, from onboarding to client communication.
Cassidy gave me a strategic roadmap to building the design business and lifestyle I'd been dreaming of.
Mary B.
Here's what you'll learn
A step-by-step system for building a profitable, sustainable design business that attracts dream clients and scales with confidence:
Week 1
Build a Brand That Works for You
- Shift from freelancer to CEO with a clear, scalable business model.
- Build a brand presence that attracts high-ticket clients who value your expertise.
- Eliminate burnout and overwhelm with repeatable, stress-free systems.
Workbooks & Templates:
- Mindset Reframing Exercise
- Brand Positioning Guide
- Client Process Map
week 2
Craft a Brand That Stands Out
- Master the client discovery process to lead strategy-first branding projects.
- Develop creative briefs, competitor analysis, and brand strategy documents like a pro.
- Confidently price your work based on value, not time.
Workbooks & Templates:
- Discovery Call & Brand Strategy Workbook
- Competitive Research & Differentiation Guide
- Visual Identity Workbook
week 3
Sell Your Work with Confidence
- Present your work with storytelling techniques that sell your design decisions.
- Learn how to set boundaries for revisions and handle client feedback with confidence.
- Master value-based pricing and create service packages that attract premium clients.
Workbooks & Templates
- Brand Presentation & Client Pitch Deck Template
- Client Feedback & Boundaries Guide
- Pricing & Packaging Workbook
week 4
Attract Clients & Scale with Ease
- Develop a marketing strategy that attracts dream clients consistently.
- Build streamlined systems for onboarding, invoicing, and project management.
- Create a 6-month business roadmap and explore scaling opportunities like passive income.
Workbooks & Templates
- Marketing & Content Planning Workbook
- Business Automation Checklist
- 6-Month Business Growth Roadmap
Imagine This:
Confidence, Clients & Creative Freedom
You wake up, coffee in hand, knowing that your design business is running like a well-oiled machine. No more chasing clients, no more feast-or-famine months—just consistent, high-value projects with clients who respect your expertise and pay you what you're worth.
You're working on projects that excite and challenge you, confidently setting your rates, and never second-guessing your value. Gone are the days of burnout, constant revision cycles, and clients who expect miracles on a shoestring budget. Instead, you have streamlined systems, a business model that supports your lifestyle, and the freedom to work when, where, and how you want. This isn’t just about making money—it’s about taking control of your business, your time, and your future.
The Brand Designer Blueprint is more than just a course—it’s a roadmap to the career and life you’ve been dreaming of. The step-by-step system to go from overwhelmed freelancer to confident, high-paid brand designer. The path to sustainable growth, creative fulfillment, and financial freedom.
Are you ready to take the leap?
LET'S DO THIS →
Ann-marie:
"After implementing the strategies from Cassidy, I completely transformed my process. I’ve doubled my rates, booked my first $5K client, and now exclusively work with clients I love!"
Laura:
"Cassidy gave me the clarity I needed to streamline my business. I’ve saved hours every week with the systems I implemented and now I finally feel confident charging what I’m worth."
From "Am I Good Enough?" to Thriving Creative CEO with the
Brand Designer Blueprint
It’s time to stop questioning your worth and start owning your expertise. This isn’t just about design—it’s about stepping into the role of a confident, high-paid brand strategist.
Inside The Brand Designer’s Blueprint, you’ll learn how to position yourself as an expert, attract premium clients, and build a business that supports the life you want.
EARLY ACCESS VIP
$997
STANDARD ACCESS
$697
Which One is Best for You?
Spots for VIP are limited to the first 5 designers! Secure yours before it’s gone!
And there is more!
When you enroll, you'll also get these bonuses:
Bonus #1
Brand Strategy Blueprint
A complete, done-for-you brand strategy framework you can use to confidently sell strategy as part of your design process. Includes a step-by-step guide, editable client-facing templates, and a strategy questionnaire.
(Value: $297)
Bonus #2
The Pricing Masterclass
Stop second-guessing your rates and learn how to price your services, structure high-ticket packages, and close premium clients. This mini-training will teach you how to confidently present pricing and overcome objections.
(Value: $197)
Bonus #3
Time-Saving Templates
Save time and impress clients with pre-made templates for creative briefs, proposals, contracts, style guides, and more. These professional resources are fully customizable and designed to elevate your business.
(Value: $197)
Plus a fast-action bonus
Exclusive 1:1 Strategy Session
Sign up within the first 48 hours and get an exclusive 1:1 strategy session with me! In this personalized call, we’ll dive deep into your unique goals, tackle your biggest challenges, and create a tailored plan to fast-track your business success.
This is your chance to get expert guidance and insights to make the most of your journey!
JOIN THE VIP WAITLIST →Meet cassidy
I Bet on Myself—And It Changed Everything
I knew I was meant for more.
For years, I worked behind the scenes—hustling as a freelancer, saying yes to every project, undercharging for my talent, and watching my creativity get diluted by clients who didn’t see my full value. I was burnt out, second-guessing my worth, and wondering if I’d ever feel truly in control of my business.
But I refused to stay stuck.
I made the leap from overworked designer to confident creative CEO, building a business that attracts high-ticket clients, runs on systems instead of stress, and gives me the freedom to design life on my own terms.
Now, I’m here to help you do the same.
Through The Brand Designer’s Blueprint, I’ll teach you how to position yourself as an expert, attract dream clients who respect your time and creativity, and scale your income without working more hours.
I’ve been where you are—and I know what’s possible on the other side. Let’s build the business you were made for.
This is possible for you too. You weren’t meant to settle for an uninspiring 9-5.
Imagine a life where your late-night dreaming becomes a profitable, sustainable design business that supports the life you actually want.
01
Earn more money doing what you love
Your inbox is filled with dream clients ready to book you, and your strategic offer suite means you’re no longer trading time for money—you’re bringing in $10K, even $30K months with ease.
02
Attract aligned, high-value clients on repeat
With the right systems in place, clients come to you—again and again. No more chasing leads or dealing with scope creep. Just consistent, aligned work that fuels your creativity.
03
Build a business that gives you freedom
You’ve designed a business that runs smoothly—even when you take an afternoon off, step away for a vacation, or simply decide to slow down. Your income doesn’t stop when you do because you've built sustainable systems.
Our “This Will Change Your Business” Guarantee
100% Money Back Guarantee
I know investing in your business can feel overwhelming—wondering if this is the right move or if it will truly make a difference. That’s why The Brand Designer’s Blueprint isn’t just a course—it’s a proven roadmap to help you attract high-value clients, raise your rates, and run a business that works for you.
I stand behind what I teach. If you complete the program, apply all the strategies, and don’t see positive results within 90 days, I’ll refund your investment. No fine print. No risk. Just a chance to transform your design business—forever.
This course is for you if...
-
You’re stuck in the feast-or-famine cycle, constantly chasing clients—and you’re ready for consistent, high-value work.
-
You want to raise your rates, package your services strategically, and build a profitable, sustainable business.
-
You’re tired of inconsistent workflows and need systems that save time, reduce stress, and help you scale.
-
You’re ready to ditch the 9-5 and turn your creative skills into a thriving, flexible business on your terms.
-
You want more freedom—whether that’s taking a vacation without stress or creating space for what truly matters.
If this sounds like you, The Brand Designer Blueprint is your next step for design business success!
This course is NOT for you if:
- You’re looking for a quick fix instead of a proven system that requires action and commitment.
- You’re not willing to implement new strategies and prefer to stick with what’s not working.
- You’re not ready to invest in yourself and take the steps needed to build a thriving design business.
- You’re content with inconsistent income and undercharging rather than stepping into your worth.
- You don’t want more freedom, flexibility, or financial stability and prefer to keep things as they are.
This program is for action-takers who are ready to create real change. If that’s you, let’s get started!
Ready to Build a Thriving Design Business?
ENROLL NOW →Frequently Asked Questions
Can I still take the course if I’m working my 9-5 agency job?
How much design experience do I need to have?
I’m already an established designer—will this work for me?
DO YOU OFFER PAYMENT PLANS?
Do I get support, community, or 1:1 access to you?
How long will I have access to the course content?
HOW MUCH TIME DO I NEED TO SET ASIDE TO TAKE THE COURSE?
I STILL HAVE QUESTIONS. WHO SHOULD I CONTACT?
Real talk—It’s your Time
That design business you’ve been dreaming of? It’s waiting for you.
Here’s what we can build together:
- A powerful brand foundation that positions you as the go-to expert
- The strategy to attract dream clients who respect your time & expertise
- Scalable, high-ticket offers that bring in consistent revenue
- A high-converting sales process that makes booking clients effortless
- Systems that work for you—so you can scale without burnout
- An unforgettable client experience that creates raving fans
- Marketing that feels natural (and actually works)
- Intentional growth strategies to expand your income & impact
- …plus ongoing support, feedback, and accountability inside our private designer community.
